Thursday, May 25, 2017

Disability Stereotypes Aren't Cute Marketing Tools

This is not a big deal requiring massive internet outrage spirals, but I do want to make this point very clearly: Disability stigma and stereotypes aren't funny memes you get to use in marketing. OCD, for example, is a serious condition that can play a major role in the structure of the lives with people who have it. Stigma about OCD is not trivial. Your "detail oriented" nature is not OCD.

Which brings me to this:


Image Description: Two male Tufts students walk by a big elephant. The headline reads: Do you have Jumbo-sized OCD? Do you sweat the small stuff? Then there's an ad for production managers for Communications at Tufts, reading in part, "University Communications and Marketing is looking for production managers. If you are totally Type A and care about getting the details 100 percent right, this could be just the opportunity for you."

Source: Linked In post from a Tufts Communication manager, now removed.

I emailed the author. He wrote:
Thank you for your message. I sincerely apologize for this and the offense to folks who suffer with this or any other disability. The last thing I would want to do is to hurt anyone who already suffers from or knows someone with a disabling condition. In my hope to garner attention and excitement to this job posting, I didn’t think about how it sounded.  Upon internal and external feedback, I now understand how I sounded and regret offending or hurting anyone.  I have removed the post and will revise the description for the position. This lack of sensitivity is entirely a reflection on me and not a reflection on Tufts University, which has a well-earned reputation for respect toward people from all backgrounds.  Here is the Tufts non-discrimination and separate ADA policies, which includes the university’s support for recruiting and hiring people with disabilities:
http://oeo.tufts.edu/wp-content/uploads/Non-Discrimination-Policy-040115.pdfhttp://oeo.tufts.edu/wp-content/uploads/ADA-Policy-July-2014.pdf




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