Thursday, June 22, 2017

Juice and Stereotypes

Zuma Juice made the worst piece of disability stereotyping commercial I've ever seen. The disability community let them know what was going on, and I wrote it up for Pacific Standard.
This ad trades on two of the most pervasive stereotypes facing disabled folks. First, that their disability is attributable to poor lifestyle choices—i.e. drinking soda and eating junk food. Second, that lots of them are faking and are just lazy. The choices in this ad reflect deeply held stigmas about bodies, health, and disability. As we've reported at Pacific Standard, people working to cut disability benefits tend to blame disabled people for their disabilities, while simultaneously accusing many people receiving those benefits of having perpetrated fraud. Moreover, the belief that lots of people are just pretending to be disabled leads to public accusations and humiliation, even violence.
See more on the ad here.

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